Presentation Tips

Quick Tip: The 6 x 6 Rule

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When designing presentations, the 6 x 6 rule serves as a valuable guideline to keep your slides clear and concise.

While not a strict rule, it’s a great reminder to avoid overcrowding your slides with too much text. Here’s what you need to know:

What is the 6 x 6 Rule? 

The 6 x 6 rule suggests limiting each slide to a maximum of six bullet points, with each bullet point containing no more than six words. This helps maintain focus and clarity.

Why Use the 6 x 6 Rule?

  1. 1. Guidance: It encourages you to distill your message, ensuring that your slides are easy to read and understand.
  2. 2. Engagement: By reducing text, your audience will stay more engaged. They’ll listen to you rather than read ahead of you!
  3. 3. Simplicity: Clean, uncluttered slides look more professional and are easier for your audience to follow.

Tips for Using the 6 x 6 Rule as a Guide

  • • Highlight Key Points: Focus on the most critical information you want to convey.
  • • Incorporate Visuals: Use images, graphs, and charts to support your points and add visual interest.
  • • Be Flexible: Remember, the 6 x 6 rule is a guideline, not a hard-and-fast rule. Adjust as needed to suit your content and audience.

By using the 6 x 6 rule as a guide, you can create presentations that are not only informative but also visually appealing and easy to follow.

It’s a handy reminder to keep your slides from becoming too wordy, ensuring your message is clear and impactful.

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Michael Piperno is a communication coach and executive presence expert. His insights empower leaders to communicate effectively and authentically.

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The Data Doesn’t Speak for Itself

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I coach a lot of life science and biotech clients who create scientific and technical presentations. From pitches to high stakes regulatory meetings, time and again speakers overload their presentations (slides and talking points) with data — with the expectation that the data will do the job that the speaker actually needs to do themselves…

 …tell the story the audience needs to hear.

And do you know what? It’s not just the technical and scientific leaders we coach who do this. So, let’s take a moment to discuss how to transform your presentations from data dumps to captivating narratives.

Stop Bombarding Your Audience with Information

Here’s the challenge I often see in data-driven or scientific presentations: you present the data beautifully, but the story behind the data gets lost. You haven’t shown your audience the human impact, the problem you’re solving, or the exciting future your research, therapy, or solution promises.

So many numbers, charts, jargon — it’s enough to make anyone’s eyes glaze over. And don’t forget that your audience is seeing your presentation for the first time! You’ve likely lived with it for weeks, months, if not years. How do you help them absorb it? Remember it?

You have a secret weapon waiting to be used: storytelling.

Stories are Key To Unlocking Audience Engagement and Understanding

We humans are wired for narratives. Stories tap into our emotions, make complex ideas relatable, and leave a lasting impression.

So, how do we weave a compelling story into your data-driven presentation? Here are a few tips:

  1. Identify the Core Message: Before diving into data sets and charts, distill the essence of your presentation into a clear, concise message. What story do you want your audience to walk away with? Define this narrative core, and let it guide your entire presentation.
  2. Know Your Audience: Understanding your audience is fundamental to effective storytelling. Tailor your narrative to resonate with their interests, concerns, and level of expertise. Whether presenting to investors, researchers, or the wider public, adapt your story to connect specifically with them.
  3. Create a Narrative Arc: Just like any compelling story, your presentation should follow a logical and engaging structure. Introduce the characters (the researchers, the subjects, or the molecules), build tension with the challenges faced, and culminate in a resolution—the impact of your research or the promise of a brighter future.
  4. Visualize Your Data: Support your narrative with visuals that enhance rather than overwhelm. Use graphs, charts, and images strategically to emphasize key points in your story. Remember, visuals should complement your narrative, not serve as a substitute for it.

The Story is the Glue

Remember, your data is the evidence, but your story is the emotional glue that binds it all together. By weaving a narrative into your presentation, you’ll not only inform your audience, you’ll move them and inspire them. Craft your story with care, and watch as your audience transforms from spectators to active participants in your journey.

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On Nervousness & Anxiety When Speaking

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This is a much younger me on a stage singing and dancing in a musical. Honestly, this was so long ago I can’t recall which one. Maybe How to Succeed in Business Without Really Trying or The Music Man?

That 17 year old was almost paralyzed by stage fright. Not when we would rehearse — that was always fine, and quite fun.

But when there would be actual people in the seats? Oh my. Hands shaking, voice trembling. Heart rate stratospheric.

Not a good feeling.

I see a lot of advice for reducing nervousness and anxiety on LinkedIn and other social sites. Some of it is good. Some… not so much.

The truth is that there is no list of tips or tricks that works for everyone. You need to figure out what the root of your anxiousness is, and do the work to minimize it.

Breathing exercises work for some. Others need to work on their confidence overall — not just when speaking.

Some people force themselves to speak in a certain style because they think they should, and it throws them off because that’s not their style. Sounds silly, but I see it all the time.

Some people have past negative experiences with presenting that haunt them.

Figure out what’s really got you nervous. Name it, and make a plan to work through it.

And… practice always helps. With a coach? Even better. But you know, I’m partial. 😉

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Michael Piperno Presenting with Screen Sharing On

Remote Presenting Quick Tip: Screen Sharing

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Too many presenters leave slides or visual aids on the screen when they’re no longer being used. That’s a missed opportunity to connect with your audience.

When you’re facilitating discussions (or answering questions after a presentation) it’s best to stop screen sharing so you can see your audience better — and so they can see you.

Of course, if a response to a question requires a slide or visual by all means use one, but if not your audience will appreciate seeing you, your body language, and your facial expressions while they interact with you.

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Does Public Speaking Make You Anxious?

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If so, you’re not alone. In fact, a fear of public speaking affects anywhere from 40 to 75 percent of the population, depending on what studies you look at. There’s even a medical term for it: glossophobia.

Here are some tips that will help:

  • Don’t try to be perfect. The fear of public speaking often stems from a fear of imperfection. The fact is that no one ever gets it 100 percent right every time, and neither will you. And that’s okay.
  • Know your stuff. The more prepared you are when it comes to the topic of your presentation, the more confident you will feel. Don’t forget to also consider (and practice answering) the questions you’ll likely get from your audience.
  • Use your audience to your advantage. When you can get your audience involved in your presentation, it’s much easier for you to deliver and much more engaging for them. Win-win.
  • Practice until you’re sick of practicing. And do it out loud! Recruit colleagues to give you feedback on your presentation. You can also record yourself giving the presentation and watch it back. I do this with every speech or workshop I create.

And finally, remember that being nervous is actually a good thing. How so?

Well, it means you care — about your audience and about your topic.

That’s good stuff.

Want some more tips? Send me a note through Comvia Group’s contact page and ask me for my favorite breathing exercises for settling nerves and preparing to speak. I’ll send them to you.

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Microsoft Word as a Teleprompter?

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I don’t typically read from a script when I present. Often I will have some bullets for reference in front of me to remind me of my key points, and I’m pretty comfortable speaking without a script as long as I’m comfortable with my material. Many of my clients do the same.

However, there are times when a script is critical. For example, when I coach life sciences leaders to present at high stakes meetings like FDA Advisory Committee meetings or EMA Oral Explanations, we prepare and rehearse a word for word script. The stakes are too high for ad-libbing (everyone must stay on message), the presentation must adhere to strict time constraints, and a script is critical to ensure a backup presenter can step in at the last minute. Life happens, and sometimes a speaker gets sick or can’t present for some other reason.

Even if a presentation isn’t mission critical, some people are more comfortable speaking from a script. That’s fine — but the trick is to be able to present it well when reading. You want to make sure your delivery is conversational and engaging. That requires a lot of rehearsal. 

Here’s a tip that I teach my clients for when you need to read from a script. Setup Word to act like a teleprompter!

Watch this video to learn how.

This tip is especially helpful when you’re presenting remotely. You can scroll through the script while maintaining eye contact with your audience. If you’ve rehearsed and refined the script enough, the audience won’t even know you are reading.

Enjoy.

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Conver-Speaking

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When I led a brand communication agency, I had to do a lot of pitches. In preparation for each pitch meeting, my team and I would craft a presentation that would tell the prospect a story that we thought would resonate with them. It would include an assessment of their situation, our proposed approach to solving their problem, and samples of previous work and the results they created. Then, I’d rehearse the presentation to death. I was always confident and ready to present it by meeting day.

80 percent of the time, I would not present it as planned — and that was by design. 

My goal when walking into the room was always to get my audience talking first. If I could do so, the meeting would naturally become a conversation — an opportunity to share experiences, pain points, and potential solutions as real people genuinely interested in collaborating. Would I use the slides we had prepared? In most cases, yes. But I would jump around and bring up examples as the conversation warranted. It all depended on how the conversation went. A few times, not a single slide was shown and we still won the work.

20% of the time, the people in the room needed to see the traditional pitch, and I would give it to them. Still, I would try to treat the presentation as a conversation, getting them involved along the way as much as possible, and trying to make it a two-way dialogue instead of a monologue.

Next time you need to present, think about your audience and what they need to hear from you — and also why you both are there. Then consider how to make it more of a conversation than a speech or presentation. It’s not always possible, but when it is, a two-way dialogue will make it easier for you to build a stronger relationship from the start.

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An Example of an Overloaded PowerPoint Slide

Can One Slide Deck Really Do It All?

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When you give a presentation, your slides should be simple and clear. They should support you as you convey your messages, whether you’re persuading, entertaining, inspiring, or educating. They should never cause your audience to have to read or decipher too much information. If that happens, then you’ve lost them. They are no longer listening to you.

I teach people how to create and deliver powerful and engaging presentations. Part of that training is focused on the right balance of text and graphics on slides. It should not be a lot, and 95 percent of the presentations I see in the corporate world are too overloaded with content.

Often, the reasons for such jam-packed slides are:

“I need that content on the slides so I don’t forget.”

“The slides have to tell the whole story if I’m not there to present the deck.”

“I have to send the slides out as a pre-read before my presentation.”

“My audience needs to see all the data. I can’t omit anything.”

Wrong, wrong, wrong, wrong. Here’s why:

  • If you think you’re going to forget things, use slide notes instead. And rehearse more.
  • You are there to tell the story when presenting. If you need the slides to tell the story without you, it’s no longer a presentation. You need a separate slide deck or other leave behind that does that work.
  • Pre-reads are pre-reads, not presentations. You need a separate slide deck or another prepared document for the pre-read.
  • Your audience needs you to make your points as clearly as possible. If they want to see more data, they’ll ask for it, and you can have it ready as backup.

Sounds like you might need more than one slide deck.

More work? Yes. Worth it? You bet.

A presentation is not about you. It’s about your audience. If you want to truly achieve your goal of persuading, entertaining, inspiring, or educating, you must make sure your presentation is engaging, compelling, easily digestible, and memorable.

You can’t do that by asking your audience to listen to you while also slogging through overloaded visuals at the same time.

Originally published at https://www.wearecomvia.com on February 8, 2021.

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Practice Makes Experts

Practice Makes Experts

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“Nothing can help the person who does not practice.” I read that in a Forbes article about public speaking tips. It made me stop and think about how easy it is to look at someone you admire and think they are a natural at something. The truth is that they worked very hard to be so awe-inspiring.

While there is debate over how much our innate abilities play a role in our successes, it’s clear that training is necessary to become an expert. And with any kind of training, practice is key to honing one’s craft.

My first full-time job after college was as a high school teacher. I had some practice during my schooling, but not enough to make me a true expert on the subject matter, and not enough to confidently manage classrooms of 28 different personalities 5 times a day. And then, there I was on day one, alone, responsible for over 100 students a day, and running the show. 

I’ll never forget how quickly I noticed that my first period public speaking class really got the short end of the stick. Each day they were my test subjects for the day’s lesson, which always went better the other times I would perform it later that day. So, I started to rehearse my new lessons the night before. That practice helped. 

When I got my first graphic design job many years ago, I didn’t know the software like I really should have for the position I landed. I had to create my own projects and practice every night to quickly get myself up to the level the position required. 

I used to be a very good pianist. I could sight read almost any song, and enjoyed playing at parties where people wanted to sing. After two decades of little to no practice, I got frustrated every time I sat down at the piano. I couldn’t play anywhere near like I used to — and that fact was maddening. Last year, I vowed to change that. By practicing a little every week and learning new things about music that I never had discovered before, I am slowly becoming a musician again. All it’s taking is a little practice.  

And even though I’ve taught public speaking to high school and college students, coached executives through high stakes presentations, and presented more workshops and pitches than I can count, I still practice my presentations over and over — until I know that I’m ready. 

And knowing when I’m ready has taken practice, too.

This post was originally published on January 20, 2020 and updated on February 26, 2021.

Photo by Kelly Sikkema on Unsplash

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Know Your Audience

Know Your Audience

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I teach and coach people about a variety of communication and leadership topics. No matter which topic we’re discussing, we almost always come back to discussing their audience. In fact, I always tell people that the first rule of good communication is to know your audience — really understand who they are. Whether you’re leading a team or building your own business, if you haven’t spent the time to consider the true needs of your stakeholders, you’re in trouble.

And by audience I mean real humans. Not just some demographics on a piece of paper. People want to do business with people and brands that they like, and who understand them. People want to follow leaders who have a purpose and a vision they can support. 

To achieve any goal, whether it be to inspire a team, sell a product or service, or convince a panel of experts to support you, you need to speak (verbally and nonverbally) in a way that connects with them. You can’t do that if you’ve only been thinking about your own needs and goals.

Always think first about your audience and consider what they need to hear from you. 

Photo by Jonas Jacobsson on Unsplash

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