There’s a difference between doing something efficiently and taking a shortcut. In business, taking a shortcut almost always means delivering something inferior, but more quickly or less expensively.
The same is true in communication. Shortcuts make it inferior and less impactful. They open the door to misunderstanding, frustration, and mistakes. All of these are costly in the long run.
Leaders who invest in good, clear, timely, and empathetic communication gain more trust from their followers. They have teams who know they matter. Those teams always outperform teams who don’t.
And they don’t take shortcuts, either.
Photo by Vladislav Babienko on Unsplash